Search Pal Business Marketing

Have you ever pondered how a particular competitor distanced themselves distinctly in the top 3 positions for a search term (in the temple of solitude above the minor fluctuations of the SERPs). Often, virtues such as foresite, patience, planning (and a well structured website are responsible for this effect).

Now for example, if you wanted to be that cause, then it is a matter of:

* Having a clear objective
* seeing beyond the keywords to grasp the   market
* Creating enough relevant material getting enough links to climb   the ladder of relevance and
* Ranking above the fold for a series of pivotal   keywords.

To land your pages in the chosen spot in the top 10 results above the fold (the top 3 results) for any combination of pivotal keywords, you need to understand one simple fundamental - geriocracy.

Geriocracy essentially means that the elder is given precedence. Once again the analogy of search engines having manorisms or rather characteristics of the programmers and the ettiquitte. In a previous post, the analogy of high school and link popularity and how search engines mirror this behavior. The site with more votes gets the attention.

Much in the same way, you can use this behavior of the algorithm to nurture your site over time. Using the natural affinity of aging content and links over time matures search engine trust. Over time, your content becomes more cohesive and serves to reinforce a particular theme and each link gains the ability to sustain the page it resides on for that phrase.

This theme in turn can distingish your pages succintly as an authority which can translate into a number of favorable outcomes.

Authority Sites:

1) Enjoy rapid spidering rates from search engines. The more frequent your pages are spidered, the quicker your tweaks and content can add weight to your relevance score. Our site for example has been known to index content in under one hour in Google’s cache (this is priceless when combined with a clearly defined content management strategy).

2) Can rank higher with less effort. It takes less effort to rank for additional keywords that are related to the content in your site. For example, 2-3 pages of content and sprinkling in a keyword about a new subject can score a top 10 ranking for a competitive phrase that may have taken months from a less powerful site. This is only another side-benefit of authority. Using keyword research and writing targetet copy is a great long-term SEO strategy.

3) Get linked to often from other authority sites. Call it momentum, success by affinity or whatever you choose. If you offer useful content, others will notice and give regard.

4) Results cycle and churn, sometimes you have enough links, but not enough age or trust to skip past other pages that occupy high ranking positions.

Or for example, you have great content, but not enough supporting material to push your pages over the threshold. Achieving algorithmic nirvana and balancing the variables that largely impact the outcome is the true sign of a search engine optimization specialist. Knowing when to add content, how to harness the buzz to create popularity or links and how to refine your on page factors until they gleam is the goal.

Other Useful Marketing Tips are Available from This Search Engine Optimization Company.